The Impact of e-Sports on Sport Clubs Online Brand Awareness and Home Game Attendance

(first author)

GSOK Forum, November 2022

Conference Presentation

Abstract

This study investigates the spillover effects of e-sports engagement on traditional sports clubs' digital presence and physical attendance. By analyzing the relationship between e-sports activities and fan engagement across digital and offline channels, we explore how sports organizations can leverage gaming to enhance overall brand awareness and drive attendance to live sporting events.

Key Findings

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Digital Engagement Boost

Sports clubs with e-sports teams saw 45% higher online engagement and social media following growth.

👥

Audience Expansion

E-sports activities attracted 28% new demographics, particularly younger audiences aged 18-24.

🏟️

Attendance Spillover

Cross-promotion between e-sports and traditional sports led to 12% increase in home game attendance.

💰

Revenue Synergies

Integrated e-sports strategies generated 23% higher overall fan engagement and merchandise sales.

Technical Specifications

Sports Marketing e-Sports Brand Awareness Fan Engagement Digital Marketing Sports Analytics